Google is universally acknowledged as the largest search engine in the world, from which users can get relevant results in a second. Although it is not available in mainland China, its success speaks for itself.
Then a question comes to my mind, what makes it stand out and why is it so successful? I think the most important point is its special management practices.
Most important is thinking extremely big—the “moonshot”, as it is called in Silicon Valley. The second insight of the Google method is to “fail fast”, and the third element is the primacy of data over experience, intuition or hierarchy in the making of decisions.
However, The core of Google’s method is the empowering of employees. Bosses at all firms talk of this, but the search giant takes it to heart. It has devised systems to enable good ideas from any quarter to get an airing. Many of Google’s biggest products and features (like Gmail) have emerged from this.
In large part Google grew because it threw out the traditional MBA playbook. However, I don’t think its management practices fit all sorts of businesses. Most bosses achieve and retain their positions by safely maintaining an organization, not changing it. That’s why Google can obtain such unique achievements without lots of followers.
Source：