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Chrysler: A Big, Big, Deal

According to a source from reuters.com, the United auto Workers (UWA) President Bob King told the union leaders at Chrysler plants that a four-year labour contract should be ready for Wednesday.  Due to Chrysler’s “weaker financial position”, they are under a lot more pressure than both Ford and GM, which have reached deals that, according to Chrysler C.E.O. Sergio Marchionne are “over generous”. Chrysler union leaders have seen the types of deals that Ford and GM have made, and negotiations will undoubtedly get very ugly, as Chrysler looks for a big bargain on this labour deal.

Chrysler plant workers will inevitably want similar benefits that Ford and GM have offered, which Chrysler simply cannot afford to give. The previous week had consisted of “intense negotiations” where both sides were not in agreement, both sides will surely continue to fight hard; I don’t see this deal getting done by Wednesday.  

Marchionne is pushing for the fredom to hire more low-wage employees and give far less bonuses than GM and Ford. We’ve seen how auto makers have destroyed their companies through massive legacy debts, and Marchionne must strap on some pads and brace himself for a bargain battle in order to save Chrysler.  

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Loblaws: Upgrading?

Recently published in Macleans.ca, food giant Loblaws recently  hosted a high class “soiree” at a Toronto art gallery, promoting the launch of their new addition to the President’s Choice series of products: “black label”. Loblaws is trying to create a luxurious product line to add to the vast amounts of basic food products which President’s Choice currently sells, and the “black label” line is supposed to capitalize on the opportunities which they see in “finer foods”. However, Loblaws and PC are currently targeting consumers who are looking for value on low-priced food items, and completely pulling a 360 on their customers might be devastating for their brand image.

Senior vice-president of Loblaw Brands, Ian Gordon, says “It’s been a long time since PC has brought big news to the marketplace”. This quote makes me believe that they’re more so trying to shake things up and create huge news, which they feel will increase sales, rather than building their brand image… Will upper-income households actually downgrade to buy  President’s Choice olive oil for a dinner party, and will lower to middle income households want to spend extra money for a tin of up-scale tomatoes? Is black label “worth switching supermarkets for”?

Original Article: http://www2.macleans.ca/tag/presidents-choice/

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