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I just read Sam Ng’s post on the importance of presentation skills, and it made me realize that many people underestimate how important the ability to present and communicate effectvely actually is…Bottom Line: If you cannot present, you will not be a successful business person.  All of one’s research, creative ideas, and suggestions mean absolutely nothing if […]

After reading Hilary Johnson’s post titled “White Spot shifts direction”, it made me realize that old-school marketing techniques, such as White Spot’s great taste since 1928 campaign are still relevant and used in business today…not only are these campaigns still occuring, but they can be very effective as they appeal to older demographics who value reliability, […]

 Through some reseach regarding the impact of Corporate Social Responsibility, I have found that since CSR is becoming such a necessary and vital component in a business model, it is no longer viable to just simply have a CSR plan…it now needs to be effective. In recent times, the only CSR plans that recieve exposure (leading to increased sales) are those […]

After reading Dane Peterson’s post titled “The Old Spice Guy“, I had the realization that there is a certain trait that consumers are drawn to: MASCULINITY…and the agency Wieden+Kennedy were aware of this when they created “The man your man could smell like” campaign for Old Spice.    Through some research, I found that these campaigns are more […]

        The social networking website for mobile phones, Foursquare, has taken the simple concept of “checking in” to a venue, (coffee shop, mall, pub, arena, etc.) and communicated it to the world. By innovating this simple concept, Founder Denns Crowley has created a new method of mobile globalization, and has motivated users to travel and visit different locations. […]

A source from British agency Reuters has reported that Best Buy has agreed to purchase the U.S. mobile phone venture of Britain’s Carphone Warehouse, which is the largest independent phone retailer in Europe. Set to be announced on Moday, sources have reported that the deal is being made for 1 billion dollars. This is the […]