Sep
8
Under Armour: Ugly Jerseys, Brilliant Marketing
Posted by: gordiedutka | September 8, 2011 | Leave a Comment
I recently read quite an interesting article in macleans.ca about the well known athletic apparel company Under Armour, and how they designed very extravagant and unusual uniforms for the University of Maryland football team. Owner of Under Armour Apparel, Kevin Planks, is a former University of Maryland graduate who saw a vision to use the Maryland players as “human […]