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Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!
In my alteration, I attempted to demonstrate the problematic exclusive and body shaming aspects of Protein World’s advertisement, without body shaming or excluding the advertisements original model. I attempted to create a Public Service Announcement inspired by intersectional feminism. I chose not to create an advertisement for a different company or a spoof of Protein […]
The above advertisement in its original form was first displayed in London by Protein World, a UK based protein supplement company. The advertisement prompted a worldwide backlash from men and women individually, as well as multiple feminist and advocacy groups.This advertisement uses a blatant form of body shaming in order to foster a sense of […]