The act of gay marriage has caused lots of controversy in many states in the United States. President Barrack Obama is the first American president who has expressed openly that he supports gay marriage. The US government still defines the act of marriage as one taking place between a man and a woman. Since some of the states have accepted gay marriage this has caused great controversy with all the conservative population.
During his inauguration speech Obama stated that he strongly believes in gay marriage. The American president strongly focuses to change the definition of marriage so that gay marriage will be accepted in all the country and that the act of marriage is no longer a heterosexual act, but homosexual as well.
Being a current multinational brand and having a worldwide gay diversity, needs to see this as an opportunity to speak to their consumers. To support this cause, more than 250 companies react to the Supremes’ court reaction to redefine the act of marriage.
Companies such as: Apple, Microsoft, Google, Intel, Amazon.com, Facebook, EBay, Starbucks, Citigroup, and Morgan Stanley are some of the supporters of this cause. These brands have started advertising their products supporting the gay community and even have readapted their brand’s logo for the cause. Some of the logos have been changed showing the gay flag, others have added gay humor to their TV advertising and so on.
These brands have opened their doors to their gay consumers and made them feel comfortable and accepted by them. This market segment will appreciate their support and will end up being more brand-loyal. This is a strong controversial marketing technique that can backfired if they do something wrong in their advertisement campaign but still it has been really successful to show the gay influence to the world. So with this, I encourage the brands to continue the support for gay communities.
In response to Brand channel post