Throughout this semester I worked on different projects that somehow were related to marketing and its funny because I’m studying industrial engineer back in Mexico and never had in consideration to study marketing. Thanks to this class I started to find very interesting how marketing works and all the different strategies marketers used to promote a new product. During this class I learned many things regarding consumer behavior such as: what companies do in order to promote, design, place and even price their products.
Working with this team, in the Zara project was a very interesting experience. I never realized what influences and drivers a brand could have and how each of these creates an effect in the consumer. When we started making the video, we had a very different idea of what came out as our final product. We take into account various aspects, ideas and opinions of all the members; and somehow incorporate them in a seven-minute clip. At first it was a bit complicated and somehow a slow process, however, it was all worth it.
There are a couple of things I’ve learned working with this team. The take-ways that I think are the most important is that we all manage to understand each other and work together effectively even though we perceived the international brand very differently. Another thing that I really enjoyed is that we recorded the audio s
eparately form the video and all the editing was really fun. Some people consider this boring but as a musician is always fun to try different things.
I don’t even buy in Zara and after all the in-depth brand analysis in their marketing strategy; somehow I feel more attracted to the brand might start to take Zara as one of my considerations when shopping. So it all leads to this, will working in the project affect the way consumer see a brand? In my opinion, yes it does.