Author Archives: guidomtz

Throughout this semester I worked on different projects that somehow were related to marketing and its funny because I’m studying industrial engineer back in Mexico and never had in consideration to study marketing. Thanks to this class I started to … Continue reading →

The act of gay marriage has caused lots of controversy in many states in the United States. President Barrack Obama is the first American president who has expressed openly that he supports gay marriage.  The US government still defines the … Continue reading →

Eastman Kodak, commonly known as Kodak, is an American multinational imaging and photography company.  Kodak has been well known for their film products and during the 20th century. Kodak was one of the most dominants brands in the US market … Continue reading →

The influence that musicians have worldwide is unbelievable. Musicians create tunes and melodies that can create and affect consumers’ moods and emotional responses to everything including advertisements. A major component in advertising is music or also known as a jingle.  … Continue reading →

  In 2012, IKEA and Marriot hotels decided to form a long-term partnership with the ambition to introduce a new hotel chain to the European market. Partnership is defined as a legal contract entered into by two or more persons … Continue reading →

Marketing always tries to attract consumer to a specific product. As a marketer, you always want to make effective ads that will capture consumers’ attention into your product.  As consumers sometimes we see ourselves in the ads either using the … Continue reading →

Marketing ethics, as it is defined“ is the area of applied ethics which deals with the moral principals behind the operation and regulation of marketing. Some areas of marketing can be considered in promotions and advertising. In 2006, Sony decided … Continue reading →