As I worked though my team assignment, I found the step of target market identification is very significant and influential in making the marketing decision. By doing that, it gives me further understanding for the marketing tactic and marketing knowledge that could go beyond the marketing assignment.

The target market identification always starts from doing the research. However, better target market identification could be done by having a clear recognition of the issues or goals that the company wants to solve or accomplishment, instead of starting research directly. It would be very helpful in defining the target market and would always contribute as sort of guide-line into the research.

When I was doing the target market identification, I realized it is not only need to define the group of people who are customers, but also find the group of people who are the solution to a company’s problem. It is quite different from what I thought before. As the target markets are a congregation that could solve a company’s problem but not only limited to increase sales or market share. The target audience could be anyone, includes customer, investor, lobbyist, etc. It depends on the situation that the company is facing; even the same company would have different target audiences.

In order to do good target market identification, it has to do good segmentation and identify segments from different variables, includes the geographic, psychographic and demographic aspects. Then narrow it down by outline and express as many as characterizations that find from research. As more proper descriptions provided, easier it would be to identify the target market and develop the company positioning and 4Ps.