Barry Schwartz as an innovator of the Google Glass is deciding who he is going to invite to get the opportunity to purchase the Google Glass. In Barry’s Blog he talks about the new marketing strategy of the Google Glass —crowd-based marketing strategy. In my opinion it’s a wise and efficient way for diffusion of innovation.

Now, the product is in early adopter stage. In reference to Barry’s blog, people can inquire an invitation from Google, and after they get the invitation, they need to spend $1500 plus tax for an explorer version of Google Glass. Google has created an absolutely successful buzz with its Google Glass presentation and Glass videos. It is so effective. Even the Google Glass invitation is selling on eBay for $500.

So while Google inviting people to help them to test their glass, they are also trying a new way to fund and market a new high tech product. Google is handling this process extremely well. People are voluntarily signing up for the invitation, inviting their friends, sharing on their Facebook and posting it on Twitter. As they invite 8,000 people to join their explorer program, it will end up with millions earning to their revenue.

Google’s successful attempt in crowd funding shows how crowd funding can be done in large company. The potential opportunities of crowd-base marketing and funding is huge. The Google Glass explorer program could be seen as a giant experiment in crowd funding and crowd marketing.