Two Skis and Two Brothers
by heathercrawford ~ November 25th, 2010. Filed under: Comm 101.
Two brothers in BC have taken the ski hill experience to a new level. Starting with the original purpose to enable their mother to hit the slopes and watch her grandchildren ski, Paul and Geogia invented the sno-limo, which resembles a dog sled. This invention allows non-skiers to enjoy the joys and scenic view of the mountain experience. The sno-limo unit is extremely safe and able to be loaded easily onto a chairlift due to its built-in hydraulic system. Whistler was the first resort in the world to allow this new invention onto its slopes, tapping into the benefits of the non-skier and boarder industry. Almost 15-35% of people who visit ski resorts do not ski or snowboard; therefore the sno-limo allows resorts to tap into this untouched market. Now the sno-limo is available at Big White and Grouse Mountain and in over 5 seasons has delivered service to some 20,000 riders. The two brothers are enthusiastic that demand will continue into the future and that resorts around the world will begin to allow the sno-limo onto their slopes.
http://www.sno-limo.com/