Cooking for change
by heathercrawford ~ November 18th, 2010. Filed under: Comm 101.
Social entrepreneurs are people who recognize a social problem and use entrepreneurial principles to organize, create and manage a venture to achieve social change. Jamie Oliver, a TV chef from the UK, is a prime explain of a modern day social entrepreneur who is campaigning to improve children’s diet at school, as well as train disadvantaged young people to become chefs through his, social enterprise, restaurant called Fifteen. Both of these projects are captured on television, which has helped to spread Oliver’s message of social change. His new series, Jamie Oliver’s Food Revolution USA, is about saving America’s health by changing the way people eat. Oliver explains is as “not just a TV show, it’s a movement for you, your family and your community.” The Jamie Oliver Foundation has also worked to form a social enterprise that enables 18-24 year olds to experience learning to work in the restaurant business. The profits earned from this restaurant chain are put back into the chef apprenticeship program. Oliver is a successful chef with many books and television shows, but he is also passionate about educating others about food and allowing youth to succeed. He is able to main both a social and profit driven goal while keeping them separate at the same time. After winning the Technology Entertainment and Design (TED) 2010 award, Oliver is sure to continue to expand in his drive for social change and create new ventures in the future.
http://www.jamieoliver.com/foundation/