Tag: RSS feeds

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Info Tech

How Academic Libraries are Tweeting

Twitter seems to be the brand name that has become commonplace for micro-blogging in general. Now, I’ll admit that I’ve had difficulty assessing Twitter’s overall value as a technology. With a restriction to 140 characters, the technology really seems much more useful for mobile devices with data packages, for information quickies on the go, rather than an in-depth representation of services. All that being said, Phil Bradley offers some worthwhile uses of Twitter for libraries:

  • General Information Updates
  • Staff Information
  • New Resources
  • General Information
  • Countdowns for Library Events
  • Links to Images About the Library
  • News Alert Service
  • Notify Patrons About What the Library is Doing
  • Conversations About the Library or Subject Area of Interest
  • Awareness for Specific Subjects or Specific Groups of People
  • Update News RSS Feed on Library Webpage
  • Share Best Practices with Other Libraries

…and some instances when using Twitter misses the mark:

  • Tweeting without following anyone
  • Tweets aren’t open to the general public (i.e. you can’t see their Tweets until you commit to following them)
  • If you don’t see a value in it, don’t use it, and come back later to try it again

All right, but what about the academic context? How are university libraries implementing micro-blogging? Let’s take a look at three university library Twitter accounts to get a sense of how they’re using the technology: UC Berkeley Library Technology Training, Harvard Library, and Koerner Library at University of British Columbia.

The first notable comparison is that not all three websites offer links to their corresponding Twitter accounts, but all of the Twitter accounts link to relevant pages for further information. Here are the screenshots of each Twitter account, with a corresponding screenshot of their homepage:

UC Berkeley Library Technology Traning: Twitter Account
UC Berkeley Library Technology Training: Twitter Account
UC Berkeley Library Technology Training: Homepage
UC Berkeley Library Technology Training: Homepage

Some of the UC Berkeley Libraries are utilizing Twitter, some examples include the Bancroft Library, or the Institute for Research on Labor and Employment Library. However, the UC Berkeley Libraries, the main Doe Library at UC Berkeley, and the undergraduate Moffitt Library at UC Berkeley, only have corresponding Facebook accounts. Instead, there is a Twitter account for Doe and Moffitt Library technology training (i.e. dmtech) as a resource for colleagues to remain up to speed on latest technologies. The About page states that the goal of the sessions “is to provide an environment for staff to learn technologies that have practical applications and would help them in their day-to-day jobs.” The fact that there are no links readily available to the Twitter account from the main UC Berkeley Library page, as well as the UC Berkeley Library Technology Training page, that the followers only amount to around two hundred, and that many of the Tweets are Re-Tweets, does indicate the intended purpose of the account is a communication tool between library professionals.

Harvard Library: Twitter Account
Harvard Library: Twitter Account
Harvard Library: Homepage
Harvard Library: Homepage

The Harvard Library Twitter account, however, seems to have more of a general patron audience in mind. The Tweets are all very clearly related to Harvard Library events, resources, and news with little to no information Re-Tweets, and the account has well over 2,000 followers. Additionally, the Library News link from the Harvard Library homepage is a direct link to the Twitter account feed, and interesting media choice for broadcasting library related news, rather than utilizing RSS feeds.

Koerner Library at UBC: Twitter Account
Koerner Library at UBC: Twitter Account
Koerner Library at UBC: Homepage
Koerner Library at UBC: Homepage

The Koerner Library Humanities and Social Science Library at UBC offers an interesting comparison. Despite the rather small following, the library very clearly represents their Twitter feed on the main page, with a very clear articulation of purpose: we’re here to answer your questions and here of some of the kinds of questions we get. The research help information in the background of the Twitter account can be quite helpful for students who are seeking research help; however, it might also be a good idea to include a disclaimer about Tweeting reference questions, or to possibly expand the use of the Twitter account to include news about Koerner Library in general. UBC students might not be as interested in following only random reference questions, unless they believe that it will help them with their own research or studies. For example, it might help to include one link to the relevant subject research guide or one link to a good resource with each question.

Between the three Twitter feeds, I would be more inclined to use the dmtech feed as a library professional, the Harvard_Library feed as a formal library news/update resource, and KoernerRef for general intellectual enrichment. The Doe and Moffitt Libraries at UC Berkeley could potentially benefit from a Twitter account aimed at library patrons, to promote library resources, and library events. The Harvard Library might want to consider an overall better integration of social media services, including the use of RSS feeds and an announcement page for library related news and services. Lastly, KoernerRef could expand their Twitter feed to include links to library resources, as well as include library related news and announcements. Out of the three Twitter feeds, the Koerner Library’s Homepage is the best example of a well integrated use of Twitter.

I can’t say whether or not I’ve been won over by Twitter. The medium does offer certain social networking and informative benefits. However, whenever I think about trying it out, I think about the Futurama episode “Attack of the Killer App”. The episode is basically a parody of all the hype that happens around the “EyePhone” and “Twitcher” applications. Yes, I know it’s pretty silly to base one’s trepidations on a popular cartoon comedy show, but the main moral of the episode was to think before jumping on the next new technology trend. I think that we can all agree about the importance of having clear, consistent, and strategic goals for implementing new technology tools in order to enhance library and information services.

Categories
Info Tech

Web 2.0 Technologies in California Public Libraries

The status of libraries in California has been pretty grim over the last decade. Budget cuts, the rising recession and unemployment rate have had a tremendous impact on state, county, and city libraries in California. A recent article in Education-Portal.com, “Libraries in Crisis: What Budget Cuts Mean for CA Libraries” by Meghan Driscoll summarizes that “Since the early 2000s, over 75% of funds for the programs listed above have been eliminated. This latest round of cuts will mean yet another loss of library staff, a potentially deep reduction in library hours and limited availability of books and other materials.” According to a Library Journal article by Michael Kelley the budget cuts will lead to a collapse of a 30-year-old resource-sharing network, such as interlibrary loan services. Whether or not such decisions constitute a “shock and awe” budgetary approach, the goal of which “is to inspire middle class voters to come out in June to vote for a revenue-raising ballot proposal,” as Driscoll states, is ultimately beside the point. What does matter is how California’s libraries will be able to maintain certain levels of services.

Some of you may recall an earlier 2004 California public library crisis, the closure of the Salinas public libraries. Here is an American Library article by Pamela A. Goodes and an ALA 2004 press release that presents a refresher. Lots of changes have happened to the Salinas Public Libraries since 2005. With the help from private contributions and the passage of a local tax measure, the library now features a Digital Arts Lab (as of 2007), a Bookmobile (as of 2009), as well as a new and improved web interface. Whether or not the state of California will rally to the aid of libraries, schools, and universities, is a discussion that is beyond the scope of this entry. However, as a former Californian, I find the issue of what sorts of services are available or provided through local libraries to be of particular interest.

Let’s take a comparative look at a few libraries that feature Web 2.0 services: the San Francisco Public Library, the San Jose Public Library, and  the Los Angeles Public Library. Here are some screen shots of their homepages:

 

San Francisco Public Library : Homepage
San Francisco Public Library : Homepage
The circles represent the dispersed access points for various Web 2.0 services: mobile services, social networking and microblogging services, and e-library services (which include podcasting, vodcasting, as well as eBooks, eAudiobooks, and eMusic).
Los Angeles Public Library : Homepage
Los Angeles Public Library : Homepage

Access points to mobile services and e-Media, such as LAPL podcasts and vodcasts. It’s interesting to note that social media applications are not accessible anywhere on the main page.

San Jose Public Library : Homepage
San Jose Public Library : Homepage

All Web 2.0 applications are accessible from the icons at the bottom of the page. Out of the three public libraries, this interface features the best and most straight forward access points.

Here is a comparative breakdown of the different services that each public library offers:

San Francisco Public Library Los Angeles Public Library San Jose Public Library
RSS feeds RSS feeds RSS feeds
IM service IM service IM service
Mobile interface Mobile search application Mobile search application
Podcasts Podcasts Podcasts
Vodcasts Vodcasts Vodcasts
Blogs Blogs
Facebook Facebook
Twitter Twitter
Delicious Flickr
LibraryThing
GoodReads

Couple of contrasting points worth mentioning. One point is the surprising lack of social media software utilized at the Los Angeles Public Library. Out of all Web 2.0 features offered, the mobile search application was the most prominent and easiest to find, with podcasts and vodcasts following second. RSS feeds could only be found after a thorough website search. The San Jose Public Library on the other hand had RSS feeds for practically everything, and nearly all Web 2.0 services are accessible from the Get Updates page. Additionally, between the three library sites, the San Francisco Public Library utilized more social bookmarking tools geared for reader advisory services. A last point of interest, is the technology service focus of the San Jose Public Library, exemplified by the device format listing on the FAQs About Digital Content page:

 

Device/Format Chart for Digital Content
Device/Format Chart for Digital Content

 

Let’s take a closer look at podcasts and vodcasts, since all three libraries utilizes these services. The SFPL offers very limited podcasting in comparison to the SJPL and the LAPL. SFPL podcasting spans from 2007-2009, featuring local readings, spoken word, discussions, and performances. SJPL podcasts span from 2010-2011 and are mainly composed of poetry readings and staff pick recommendations. The LAPL features three different podcast programs, Children’s podcasts from 2008-2009, interviews and talks on Richard Neutra the architect, and the ALOUD at Central Library speaker series. The ALOUD series has been a part of the LAPL since 1993 and features “leading figures in the worlds of literature, the arts and ideas. These dynamic programs are designed to contribute to an informed, engaged, and democratic community and to foster life-long learning in a welcoming environment. The great majority of ALOUD programs are presented free of charge to the people of Los Angeles” (from ALOUD at Fora.tv). Between the three libraries, the LAPL offers a strong variety of podcast topics, spanning over a 10+ year period. The utilization of vodcasts also offer an interesting comparison. The SFPL, again seems to offer surprisingly little in terms of diverse topics and readings. SJPL, on the other hand, has a wide variety of vodcasts centered on community events, story times, staff picks, library tours, and overall community participation all featured on the library’s blip.tv channel. Again, the LAPL’s vodcasting exclusively features ALOUD talks, lectures, and discussions.

The use of podcasting and vodcasting offers an interesting snapshot of how each library frames their services. The lack of user-centered social media services at the LAPL and the overall top-down podcast and vodcast programing, frames the LAPL as a kind of cultural mecca. The SJPL on the other hand, utilizes vodcasting as an archival and broadcasting tool for community events and participation, offering a very clear picture of the kind of communities these libraries serve. The SFPL seems to be situated somewhere in-between, offering some forms of top-down programming but with some awareness of the importance of having some user-centered services, albeit with inconsistent application. However, it is important to keep in mind that these differences may have more to do with funding and budgetary constraints, rather than mere variations in community or user orientation.

Between these three libraries, I would probably be more inclined to use the SJPL vodcasting services if I were a new local patron wanting to get a sense of my local community, and the LAPL podcasting and vodcasting for cultural enrichment. For SFPL, I might be inclined to utilize their social media applications for reader advisory purposes, but I would be less drawn to their limited podcast and vodcast programming. I do think that the SFPL and LAPL could learn from SJPL website interface, user-centered focus, and overall usability regarding Web 2.0 applications and I think that the SFPL would benefit from re-evaluating their social media strategies, goals and purposes in support of local communities, local writers and authors, or local issues within California generally.

…and on that note, I’d like to end with a reference to a SFPL video talk with Stacy Alderich, California’s State Librarian, and her discussion of the California budget crisis and where libraries are heading. What I find particularly interesting is her focus on technology trends rather than on the overall statewide trend of slashing funding for public services and the plateaued unemployment rate. Again, it does seem as though California has been facing larger structural issues that go beyond the question of “How can we offer the same level of services for less?”

OK, I’m off of my soap box.

 

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