jasminewing

Coca Cola has recently come out with a new vending machine that offers 106 different drink combinations. This is unique from other drink dispenser’s that only provide 10 or less different drinks. They use marketing skills by promoting the user-friendly touch screen technology so that consumers can easily pick the combinations of their drink. Coca Cola already has lots of brands of drinks such as Fanta, Minute Maid, Dasani, Powerade, Sprite, and others. This machine includes all the brands but also new additional flavours for these brands.

The new technology allows Coca Cola to do market analysis to look at customer preference to determine what consumers want. The drinks selected are automatically sent back to headquarters via a network connection. In this way they can easily do research and development without having to go through customer surveys. It is an efficient way to determine what is popular and what is not, and also inventory management is made simpler.

Coca Cola is already the leading brand of soft drinks, and this new machine could lead them into an even higher profit margin. With flat sales in soft drinks over the years, this machine may revitalize the soft drink market. This machine is piloted in Atlanta, California, and Ohio. This is one of Coca Cola’s strategies to furthermore differentiate itself from other brands of soft drinks, and to raise the barrier of entry.

http://blog.souplantation.com/772/

http://www.thecoca-colacompany.com/presscenter/presskit_freestyle.html