jasminewing

As discussed in Class 19, a social enterprise refers to business ventures operated by non-profits. A social entrepreneur for that matter differs from a traditional entrepreneur because they want to solve a social issue and pursue a social purpose venture. A great example of a social entrepreneur is Jamie Oliver. He started up a social enterprise called Fifteen. Fifteen has four locations including one in Amsterdam, Cornwall, London, and Melbourne. Jamie Oliver hires youth ages 18-24 who have been unemployed, homeless, or overcoming drug and alcohol problems and uses an apprenticeship program that helps youth gradually gain responsibility. This will hopefully gain their confidence and belief that they can be successful. Fifteen also promotes the awareness of nutritious meals and healthy lifestyles. All profits go toward the apprenticeship program.
Social enterprises such as Fifteen are so important as they motivate those who are struggling with money, and essentially their lives. Fifteen brings them together, teaches them how to cook, and how to eat properly. As well, this program makes people feel valued. Jamie has no incentive to do this, other than to help people. It also helps create a sense of community. He empowers individuals and he is a great model.