As tedious as it might have been, I found the marketing assignments to be useful and applicable in the real life world. Of course, there was a limit to what we could do given our experiences and resources, but it still helped broaden our scope in the field of marketing. The freedom of choice given in this project was nice, as each team got to choose which company they wanted to work on

This project is a great learning tool as it is a group project. It gives us students more opportunities to meet new people and to work with new people. We learn each other’s strengths and weaknesses, and build upon that. Also, it’s a lot more enjoyable to complete the assignments as a group instead of completing it individually. Anyways, I learned that there’s more than what meets the eye when it comes to different companies. For instance, it gave me a very good understanding of what components and structures a typical company has in order to function properly and efficiently. I also believe that I improved my research and analysis skills due to the marketing assignments, as I had to look at some statistical reports conducted on our chosen company.

Overall, I enjoyed doing this assignment. It gave me a broader sense of what marketing really is and how it’s more complex than I had previously. A huge amount of analysis and resources go into advertising and promoting, and it still might be a bust or not working as intended. All in all, it was great to work together with different people in a team and help each other succeed in the marketing course.

Healthy soft drinks…

After stumbling upon Piper’s blog post about VitaminWater being unhealthy, it reminded me of Pepsi’s most recent advertisement campaign: “Live for Now”

https://www.youtube.com/watch?feature=player_embedded&v=_2smYVl0zrk

In this video, it shows Beyonce show off some dance routines after drinking a sip of Pepsi because she “Lives for Now.”

As we all know, soft drinks are bad with their huge amount of sugar and other chemicals inside. Pepsi has around 42 grams of sugar per can. In that link, you can see many other types of drink and just how much sugar they contain. This is why I find that the catchphrase “Live for Now” is ironic. Pepsi is trying to position itself as a drink suitable for “healthy living.” They tried to show this in the video with Beyonce dancing, moving actively, enjoy life, etc.
If you truly believe in the commercial and start drinking Pepsi (or any other soft drinks) everyday because you think “Live for Now,” you’re clearly not thinking about the future.
Think about it, the phrase “Live for Now” just by itself is just wrong. It’s as if you’re not taking into any consideration of what might happen in certain actions. Anyways, I just don’t agree with the way Pepsi is advertising its products and it only “looks good” on the surface, but we all know its true intentions are to get people to buy more of its products with little regards to people’s health. Of course, I’m not saying “don’t drink Pepsi” or any other soft drinks, what I’m saying is one should control the amount of soft drinks one drinks.