Size matters.
Something big always grabs people’s attention. When people see something that stands out, they stop to take a look. Some people even take pictures and show them to their friends, getting the words across.
Jobsintown.de, one of the largest German online recruitment website, put up this gigantic advertisement for a job fair in Germany. This gigantic ad was a huge success, increasing the click-rate of jobsintown.de by 12%. Even though this advertisement is hilarious and gets us laughing, it also gets us thinking about an important issue. In the ad, it says “there are better ways to make career.” This advertisement implies that there are better and easier ways to find quality jobs than sucking up to your boss. This gigantic advertisement known as “Ass Kisser Project” has grabbed not only Germany’s attention, but the World’s attention.
So what caused such success? What kind of advertisement attracts the public?
Size definitely played a role in Jobsintwon.de’s success. However, its creativity and innovation were what differentiated it from other gigantic ads or billboards. It took a risk, mixing humour with a serious social issue. “Ass Kisser Project” is original, refreshing, humorous and effective.