Many businesses are now using online marketing to build awareness.
They are familiar with creating website,
and using social media to connect with customers.
However, only a small number of businesses use
online video marketing as one of their e- marketing tools.
Here are 3 questions people often pose when first making online videos:
1) How do I create videos?
2) How do I upload videos?
3) Where do I upload videos?
4) Are they effective?
Here is the answer to the fourth question right away: Yes!
Online marketing videos are especially effective in gaining trust
and building relationship with your customers
by allowing them to see who you are through the videos that you create.
Successful online marketers use online video marketing to attract
consumers and increase the traffic to their websites.
How do you create a video? It’s simple!
You do not have to be a professional to do this.
Just write down ten frequently asked questions from your customers,
and get a friend or colleague to interview you on camera.
Do it several times to get comfortable around the camera.
When you get interviewed and bring out your personality and knowledge,
people will think you are a genuine person with authority,
and will want to learn more about what you can offer.
Remember not to make the videos too long. Keep it short and sweet.
Use TubeMogul, PixelPipe, HeySpread to distribute your videos.
Once you singed up to these sites, the sites will distribute your videos to
many other sites. Remember to add in the URL to your company website
in the description box when you upload your videos.
Remember to keep the videos updated. Keep in touch with your customers!