Monthly Archives: October 2011
A closer look to a sustainable business, Puma
How can sustainability change a company’s structure and mission, and is it effective? Acording to Chris Sherwin, sustainability is only of interest to a small, niche part of the market. People want the same brands, with the same prices and … Continue reading
Occupy Wall Street
I wanted to give my opinion about Occupy Wall Street. It started in the USA where people started protesting and got united by their concerns about growing inequality and corporate excesses. They are targeting the 1% in North America that … Continue reading
McDonald’s taking the lead to become a sustainable Fast Food business?
The following article shows McDonald’s new efforts to become a sustainable company to attract customers in Europe. Europe and the UK in particular green businesses are making better profits. So what is McDonald’s doing to fit in that category? It’s … Continue reading
Promoting your business through a short video
Northwest Business Videos is a Company dedicated to create lower-cost video production for small businesses to promote them. They have the idea that people don’t read text, they skim. So the better way to grab someone’s attention is through small … Continue reading
Ken breaks-up with Barbie
Hello, so today I decided to write about “Ken’s Breakup with Barbie” It started as Greenpeace’s tactic to stop immoderate deforestation in Indonesia and save the 400 wild tigers that live there. Greenpeace’s activists took over the Mattel’s headquarters in … Continue reading
How can Steve Job’s death affect Apple?
Searching for what I would post in my next blog, I came across a video talking about the recent death of Steve Jobs. Everybody is mourning one of what we could call “the most precious minds” in the word, but … Continue reading