Author Archives: Jimena Fernandez

Many people dislike group challenges, especially the ones that last the whole term and you didn’t get to choose your group. However, although I do believe that they are hard, I also think that these projects help you grow and … Continue reading →

The other day I came up with various blogs, amongst them one from “Boomerang, digital communications” that had responded with sad comments to Dove’s supposed recent decision to abandon the “Real Beauty” campaign directed for women of all ages, shapes, … Continue reading →

After reading Sheida’s comment on “the soft side to marketing” I couldn’t help but agree in that the advertisements that really stick with the audiences are the ones that make us feel something and where we completely think we forget … Continue reading →

We are all familiar with Domino’s saying of “if it takes longer than 30 minutes then the pizza is free”, but now this chain has found out some of its consumers don’t equate speed to quality and therefore is trying … Continue reading →

In today’s post I want to talk about Karma Exchange, a Vancouver based Social Enterprise that in my opinion has used marketing to help change the world. Karma Exchange is the new way of social buying that offers you amazing … Continue reading →

Our world’s population is increasing, and so are the resources that we use to produce goods we buy every day. Rory Sutherland in “Life Lessons from an ad man” talks about the power of using advertising to add value to a … Continue reading →

Social and environmental ethics affect the image of the company and consumer’s perceptions. McDonald’s is a company that is known all around the world, and that has recently tried to convey a CSR image to its products. However, this fast-food … Continue reading →

I found Yang Gu’s blog post discussing Benetton’s “UNHATE” campaign really shocking, since Benetton is known for fighting racism in advertising by featuring people from every race, size, age, etc. and this campaign seems more like an “eye catcher” than … Continue reading →

Jimmy Chang’s blog about “For Chinese Students, Smoking Isn’t All Bad” I was shocked to hear that schools are sponsored by local units of China’s state-owned cigarette monopoly, considering all the harmful effects that tobacco has proven to have. The … Continue reading →