In today’s post I want to talk about Karma Exchange, a Vancouver based Social Enterprise that in my opinion has used marketing to help change the world.
Karma Exchange is the new way of social buying that offers you amazing ways to indulge yourself, explore your city (Vancouver), and directly contribute to a charity that is helping to break the cycle of poverty.
Karma Exchange uses its internet page to advertise local businesses that have committed themselves to changing the world. They feature different “Karma” deals that these businesses have created to support Karma Exchange’s projects and charities in Africa, one of them being Karma’s own charity in Northern Ghana “Create Change”
They seek to change people’s mindsets when it comes to charity. Instead of changing people’s habits and lifestyles they want to include options where people can still do their daily activities but choose a certain option by shopping with heart.
I feel like this is a great way to capture the attention of both retailers and consumers, since today’s trend is wanting to change the world and indulging yourself with activities that will help you sustain that image of being a “conscious” person that thinks of helping less fortunate people. Karma uses its promotions to show how every time you purchase one of their deals, you are helping someone climb out of poverty and you are creating this impact that you always strived for.
They have not only attracted people through their websites, but they constantly remind media users through facebook and twitter about the different deals they can get around town to help change someone’s life.
