Monthly Archives: November 2011

Benetton pushes society’s boundaries once again

I found Yang Gu’s blog post discussing Benetton’s “UNHATE” campaign really shocking, since Benetton is known for fighting racism in advertising by featuring people from every race, size, age, etc. and this campaign seems more like an “eye catcher” than … Continue reading

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Good business comes from targeting uneducated people?

Jimmy Chang’s blog about “For Chinese Students, Smoking Isn’t All Bad” I was shocked to hear that schools are sponsored by local units of China’s state-owned cigarette monopoly, considering all the harmful effects that tobacco has proven to have. The … Continue reading

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Benefits of an enjoyable working environment

Based on the post “Benefits of Respect” by Hilary Johnson, I can say I agree that sometimes when you take a job it’s not the money that matters but the incentives given by the company to employees that have better … Continue reading

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The New Digital role of TV ads

I found a blog from Harvard Business Review written by Shiv Singh, Global Head of Digital for PepsiCo Beverages, about the new digital role of TV ads and I decided to give my opinion based on what he is saying. … Continue reading

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Charity: Water

I decided to write about “Charity: Water” a non-profit organization that uses 20 dollar donations, to build wells that pump clean, safe, life saving water to the people around the world that need it the most. This Charity is an … Continue reading

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