Northwest Business Videos is a Company dedicated to create lower-cost video production for small businesses to promote them. They have the idea that people don’t read text, they skim. So the better way to grab someone’s attention is through small videos placed in social media, because people press play in videos they see on websites, and these business videos will help businesses grow.
I think this Company could be really successful if they take advantage of facebook and the adds previous to some youtube videos. Although they have to be careful that people consider most videos that appear on websites spam, and if they confused this company’s videos as spam then the advertising would be pointless because people wouldn’t even see it.
People would argue with the last point because the more people see your video, the more likley it is for your website to appear on google.
The tactic used by businesses to promote themselves is based on the idea that people buy what they’ve seen many times around, making them feel safe about the product. For them to work I think they would need to differenciate themselves from spam. Also we have to take into consideration that “every little bit helps if you want to stand out”, the videos will have to look professional and well made.
To see the Video go to: Business videos help businesses grow
An article about business videos can be seen in the following link: http://www.columbian.com/news/2010/oct/25/helping-business-go-to-the-video/