Category Archives: Uncategorized

Benefits of an enjoyable working environment

Based on the post “Benefits of Respect” by Hilary Johnson, I can say I agree that sometimes when you take a job it’s not the money that matters but the incentives given by the company to employees that have better … Continue reading

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The New Digital role of TV ads

I found a blog from Harvard Business Review written by Shiv Singh, Global Head of Digital for PepsiCo Beverages, about the new digital role of TV ads and I decided to give my opinion based on what he is saying. … Continue reading

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Charity: Water

I decided to write about “Charity: Water” a non-profit organization that uses 20 dollar donations, to build wells that pump clean, safe, life saving water to the people around the world that need it the most. This Charity is an … Continue reading

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A closer look to a sustainable business, Puma

How can sustainability change a company’s structure and mission, and is it effective? Acording to Chris Sherwin, sustainability is only of interest to a small, niche part of the market. People want the same brands, with the same prices and … Continue reading

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Occupy Wall Street

I wanted to give my opinion about Occupy Wall Street. It started in the USA where people started protesting and got united by their concerns about growing inequality and corporate excesses. They are targeting the 1% in North America that … Continue reading

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McDonald’s taking the lead to become a sustainable Fast Food business?

The following article shows McDonald’s new efforts to become a sustainable company to attract customers in Europe. Europe and the UK in particular green businesses are making better profits. So what is McDonald’s doing to fit in that category? It’s … Continue reading

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Promoting your business through a short video

Northwest Business Videos is a Company dedicated to create lower-cost video production  for small businesses to promote them. They have the idea that people don’t read text, they skim. So the better way to grab someone’s attention is through small … Continue reading

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Ken breaks-up with Barbie

Hello, so today I decided to write about “Ken’s Breakup with Barbie” It started as Greenpeace’s tactic to stop immoderate deforestation in Indonesia and save the 400 wild tigers that live there. Greenpeace’s activists took over the Mattel’s headquarters in … Continue reading

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How can Steve Job’s death affect Apple?

Searching for what I would post in my next blog, I came across a video talking about the recent death of Steve Jobs. Everybody is mourning one of what we could call “the most precious minds” in the word, but … Continue reading

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American Apparel and the Ethics of a Sexually Charged Workplace

American Apparel CEO’s philosophy has been the object of many sexual harassment suits because it is considered inappropriate by many people, it has affected the company since it’s publicly held. In my opinion the CEO’s philosophy of “each person’s right … Continue reading

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