Well, today is not Valentine’s Day anymore. But I did have a nice one with my husband. The first Valentine’s Day after we got married. We went to the revolving restaurant. I have heard some bad words from my friends that this restaurant is not for dining out. They were telling the truth. The food was tasteless and all they have is the view of Vancouver.

But, what else should you expect from a revolving restaurant for every cities? We can clearly see any revolving restaurant as a tourist attraction. People normally come here not for food but for other benefits. Thus we would segment those customers based on behavioral base, that is, they do not dine out very often and they come to revolving restaurants for a benefit of view. We could also think this place as a restaurant for special occasions. I would not imagine anyone who does not enjoy the food in the revolving restaurant but would come to the revolving restaurants for views everyday.

If we will segment the market based on demographic base, I would say, most of people coming to Top of Vancouver are either tourists or people in the relationship. Who wants to pay almost $150 for crappy food?