It has been a great pleasure to work with my group members. They are very knowledgable and have a very deep understanding of Zara, which reduces a bunch of difficulties when we worked on assignment 1 and 2. I found assignment 1 helpful in my learning of marketing. Before I take comm296, I never used the external factors to specifically analyze a company. By using  CDSTEP and SWOT analysis, we were able to research Zara in a more effective way. I would say the first two assignments really helped me develop my researching skills and my analyzing skills on companies.

When we started to work on assignment 3, we did really know which direction we should go. I did not know anything involved with technology. And I never started my apple apps on my computer to make a movie or a short video. Assignment 3 gave me this great opportunity to explore a software, which was very fun. My group members were genius as they know so much about iMovie and they helped me out when I encountered technical difficulties. At first, our group never thought of using iMovie. We decided to try Prezi or just Powerpoint and use a screen recorder. It did not work out for us, because we tried to make our video best of the best, we do not like a simple video with only pictures; thus, we started using iMovie. This kind of change is easily seen in the real work place, as things change quickly and team members have different skills. I am glad I have a group who are capable of achieving anything.

Tonight, I was reviewing other groups’ videos. Compared to others, my group did fantastically. It was a great time to work with my group. Thank you!

In 2010, Toyota released a  rap video called “Swagger Wagon” to promote its Sienna van. This video’s targeting customer is exactly people like me, who will have or has had their own babies. It is fun and attractive. Mom and Daddy in this video is a typical family with kids. Especially Daddy Swagger is super funny and creates an emotional attachment with us. It relates us to them and feel benefits the Sienna Van could bring to us.

Before watching this video, I would never think of a toyota in my life. I personally believed Toyota is less qualitative than cars made in Germany. This video clears show us reasons we should buy a cheaper Toyota Sienna Van other than buying R350 from Mercedes. It is functional and cheap. “Swagger Wagon” took a satirical look at parenthood and how the Toyota Sienna minivan fit into our lives.

This is how companies should advertise. Most people would not think of a minivan as a trendy cars, rather their customers buy minivans for reasons. This video is effective because it also advertised in social networking channel. People being parents are using social networking apps far more than watching TV or reading newspaper. Advertising in a video channel increases chances of being seen by the right targeting customer group. Also advertising in a video channel is faster and more efficient. By today these has been more than 12 million clicks on Youtube.

Well, today is not Valentine’s Day anymore. But I did have a nice one with my husband. The first Valentine’s Day after we got married. We went to the revolving restaurant. I have heard some bad words from my friends that this restaurant is not for dining out. They were telling the truth. The food was tasteless and all they have is the view of Vancouver.

But, what else should you expect from a revolving restaurant for every cities? We can clearly see any revolving restaurant as a tourist attraction. People normally come here not for food but for other benefits. Thus we would segment those customers based on behavioral base, that is, they do not dine out very often and they come to revolving restaurants for a benefit of view. We could also think this place as a restaurant for special occasions. I would not imagine anyone who does not enjoy the food in the revolving restaurant but would come to the revolving restaurants for views everyday.

If we will segment the market based on demographic base, I would say, most of people coming to Top of Vancouver are either tourists or people in the relationship. Who wants to pay almost $150 for crappy food?