Marketing Assignment Reflection

It has been a great pleasure to work with my group members. They are very knowledgable and have a very deep understanding of Zara, which reduces a bunch of difficulties when we worked on assignment 1 and 2. I found assignment 1 helpful in my learning of marketing. Before I take comm296, I never used the external factors to specifically analyze a company. By using  CDSTEP and SWOT analysis, we were able to research Zara in a more effective way. I would say the first two assignments really helped me develop my researching skills and my analyzing skills on companies.

When we started to work on assignment 3, we did really know which direction we should go. I did not know anything involved with technology. And I never started my apple apps on my computer to make a movie or a short video. Assignment 3 gave me this great opportunity to explore a software, which was very fun. My group members were genius as they know so much about iMovie and they helped me out when I encountered technical difficulties. At first, our group never thought of using iMovie. We decided to try Prezi or just Powerpoint and use a screen recorder. It did not work out for us, because we tried to make our video best of the best, we do not like a simple video with only pictures; thus, we started using iMovie. This kind of change is easily seen in the real work place, as things change quickly and team members have different skills. I am glad I have a group who are capable of achieving anything.

Tonight, I was reviewing other groups’ videos. Compared to others, my group did fantastically. It was a great time to work with my group. Thank you!