In 2010, Toyota released a  rap video called “Swagger Wagon” to promote its Sienna van. This video’s targeting customer is exactly people like me, who will have or has had their own babies. It is fun and attractive. Mom and Daddy in this video is a typical family with kids. Especially Daddy Swagger is super funny and creates an emotional attachment with us. It relates us to them and feel benefits the Sienna Van could bring to us.

Before watching this video, I would never think of a toyota in my life. I personally believed Toyota is less qualitative than cars made in Germany. This video clears show us reasons we should buy a cheaper Toyota Sienna Van other than buying R350 from Mercedes. It is functional and cheap. “Swagger Wagon” took a satirical look at parenthood and how the Toyota Sienna minivan fit into our lives.

This is how companies should advertise. Most people would not think of a minivan as a trendy cars, rather their customers buy minivans for reasons. This video is effective because it also advertised in social networking channel. People being parents are using social networking apps far more than watching TV or reading newspaper. Advertising in a video channel increases chances of being seen by the right targeting customer group. Also advertising in a video channel is faster and more efficient. By today these has been more than 12 million clicks on Youtube.