Reading an optional reading for one of the Comm classes made me realize, as humans, how dependent we are on the technology we develop that enables to conduct our daily activities. The question to really ask is whether or not we have a fail safe or back up in case this technology ceases to function?

As is seen with the case of Hurricane Sandy that destroyed a lot of infrastructure as well as technology, not having a contingency plan can prove to inflict more damage than just what meets the eye. Not only does actual infrastructure make it difficult to conduct business activities but also their online application (such as data storage systems and servers) whose failure can cause issues online as well.

Loss of online information causes delay in orders as well as loss of information such as past records or future strategies. These situations can easily provide competitors with an advantage, so what should firms do in order to be not as affected by tragedies like these. Companies must engage in developing contingency plans to ensure a much safer future.