Month: April 2011

Marketing this term was truly behind my expectations. I thought we would go over different types of marketing research and advertisement techniques. However, I was prove wrong and those topics were only a portion of this course. We learned a lot from marketing mix to segmentation to ethics. Complement by Tamar’s enthusiasm, I (and I’m sure many others) enjoyed this course very much!

The main takeaway for me was the fact marketing is as Tamar described ubiquitous. Although I won’t be majoring in marketing, I do believe that we are constantly marketing. I think one of the most practical promotional technique is “personal selling and marketing strategy”, which highlights the one-on-one nature of a sale. I see myself engaging in this all the time when I communicate to my friends, my peers at school, professors and employers as most of time, it will be a one-on-one conversation. We must behavior in certain way in order to convey certain messages consciously or unconsciously.

Any ways, it is time to say good bye. It has been a pleasure taking this course and (I know this course is mandatory but) I would definitely recommend it to everyone! Cheers!

If you had McDonald‘s burgers in the past, the chances are you have seen the slogan “Made with 100% Beef”. And you ever believed a single word from that phrase, I’m afraid you have just been a victim of deceptive marketing.

Not too long ago, I spoke to a friend who worked at McDonald’s. Who better to ask than an insider. My friend told me that McDonald’s beef is NOT 100%, and their patty is in fact a mixture of various ingredients. The phrase “Made with 100% Beef”,  he added, refers to the fact that they import their beef patties from a company called “100% Beef”.

Interesting…So are they lying? Well, not really. It is (somewhat) grammatically correct to say the beef is made with another company. But it is undoubtedly deceptive to customers. Upon seeing this phrase, people may decided to purchase a burger because they think they are getting genuine beef for $3 while a sirloin piece of beef costs over $10.  I think they should stop lying to consumers and creating a false sense of value for the product immediately!

I will check back next week to see if they have changed this slogan! In the meantime, please feel free to write to the company and complain.