Aeroplan recently included tuition as one of the rewards members can choose to buy with their loyalty points. Aeroplan is known for letting members collect loyalty points or “miles” to buy plane tickets as well as household items and electronics. Members can collect miles by buying products using credit cards such as American Express and Visa. To execute this new reward, Aeroplan partnered with Higher Ed Points Inc. Higher Ed Points’ website will act as a hub for students where they input a confirmation code from Aeroplan after collecting a total of 35 000 miles. Higher Ed Points will then transfer the tuition of $250 to the student’s account at any participating school.
Although there are currently only three schools where Higher Ed Points can transfer money to, this company is also trying to partner with other schools. If successful, this new expansion can increase Aeroplan’s target market to include post-secondary students. Students will be drawn into becoming an Aeroplan member as it is easy for them to collect points because students can earn points by simply buying groceries or other products. As well, this new value will take some pressure off students by helping them pay for their tuition.
Links: