A company’s value proposition is as important as a person’s soul. A company without a clear and singular is like an individual without energy and power. Value proposition is a company’s strategy that attracts customers to purchase its products. The value proposition convinces customers that company’s products and service are the best among all the rivals so that they will buy the products. Apple is a company which has such a great brand and a great value proposition. When Iphone 4 came out in 2010, it suddenly occupies the smart phone market. Several months later, people could see Iphone everywhere. Why are Apple’s products so popular that people decide to purchase their phones rather than other brands in that time? Let’s have a detailed look at its value proposition.

First, the Apple company was the first producer who created a powerful and convenient smart phone with touch screens. Generally, consumers tended to think the first company that entered the market would produce the best products in that realm. Plus, the design and ISO operation system of the new Iphone 4 was so unique that made it stand out from its competitors. Moreover, the Apple’s Apps were connected to a lot of businesses such as Air Canada, Nike, Facebook; these relationships certainly render the Apple company a much stronger one in the world. Therefore, more and more people became aware of the company and the strength of it products. That was why the Iphone 4 made such an unbelievable purchase storm in 2010 when it first came out.

As customer, it is not uncommon that we love some of the features of a product but dislike the others. For example, I may find a perfect Alienware laptop which has 17 inch screen, new i7 processor and 1T hard drive, but the price is incredibly high; then  I will not buy that laptop because I think the price does not match the value of it.

After today’s lesson and the information I read from the article which introduced Dell’s highly-customized purchase method and operation system, I decided to go to the Dell online store to experience the superb system I heard.

I pretended myself to be a customer who needed to buy a new laptop of Dell and saw whether I would buy the laptop or not. Firstly, I found the ‘shop and compare’ section which I could build my own laptop by selecting different categories from screen size, processor and hard drive.etc. It was very convenient and clear to choose the model I wanted from the section. Since I could customize my laptop, I was able to choose the processor I prefer, the screen I want and other features. I finally got a model that perfectly fitted my preference, and it had a price which I thought is reasonable because I could choose my price position. I didn’t go any further, but I heard that the average inventory period of Dell is about 4 days which meant I would get my laptop 4 days after I made the order, which is pretty amazing.

All in all, if I really decide to buy a new laptop, I would choose Dell rather than other companies because of its fantastic purchase method and operation system.

A successful business does not only make a huge amount of profits but also has a good reputation among public. Business ethical issue becomes one of the most important determinants of a business’s prestige. However, some businesses in the world frequently violate the principle of the business ethic in order to make more money, even those famous companies like McDonald’s.

According to the article, ‘McDonald’s, despite its global success, remains the target of a vitriolic public backlash owing to what many perceive as bad business ethics in its relationships with employees and other stakeholders.’ Bad ethical activities include exacerbating Third World poverty, selling junk food, exploiting employee (especially the young workers) and destroying the environment of Amazon. The company donated $250,000 to Nixon’s campaign for a legislation that allowed McDonald’s to pay its teenage employees 20% less. This showed the company’s discrimination towards young employees and its action of exploitation.

Moreover, union is not allowed in McDonald’s; for example, when the employees of McDonald’s in Quebec did establish a work union, the company shut down the unit immediately. Employees who work for business should be entitled to form their union to protest when they are mistreated by companies. McDonald’s policy definitely violated this rule and it shows the company’s appalling ethics which are harmful and illegal.

Source: http://www.brighthub.com/office/entrepreneurs/articles/115557.aspx

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