Reflection Post

The ability of working in a team is an essential aspect in the todays business world. Although Sauder incorporates and puts a large emphasis on teamwork, I had never really understood the purpose. In my education, I automatically assumed that at the end of the day, it all comes down to evaluating individual skills.

 

Through working with randomized fellow classmates, I have gained major insight towards teamwork that I otherwise would not have. Firstly, I realized the importance of communication and cooperation. In my past experience, teamwork meant individual work multiplied by 4. We would simply split up the work load and stick with the same section. However, through the marketing assignments, I was exposed to a new perspective in teamwork,  where we all had a chance to look through the entire paper, and thus all had the same knowledge making it more effective to communicate and cooperate.

Another aspect that I believe worked well for our group was that most of us were not acquainted with each other.  Through experience of working with friends, I believe the overall outcome is much greater when working with people you initially are not acquainted with.  When good communication exists, there also exists poor communication, which can hinder group productivity. Although I did not see it much in our case, due to miscommunication, it is bound for some individuals to carry more work load than others. I believe whenever that happened in our group, we managed to split the latter work load accordingly. All in all, I would like to thank my team, for providing me with future insights and as I sincerely enjoyed working together. As a team, we were able to work effectively, efficiently and last but not least, with no major conflicts.

The growing industry of online marketing (external blog)

E-commerce is an industry that has proliferated in the past 20 years, and has been influencing the concept of shopping ever since. As I mentioned the importance and effectiveness of “offline” marketing, today I would like to share the importance of online marketing.

It is imperative to understand online marketing to succeed in a business, however at the same it is rather difficult to grasp the concept as the world of online marketing is constantly exposed to change. As Linda Bustos mentions in her blog post, “What Happens in an Internet Minute [Infographic]”:

  • Every minute, 204 million emails are sent 
  • Every minute, 1300 new mobile users are added 
  • Every minute, 47K apps are downloaded
  • Every minute, there are 277K Facebook logins and 6 million page views 
  • Every minute, >2 million Google searches are performed 
  • Every minute, 1.3 million YouTube videos are viewed 

After reading this blog post, I was re-exposed to the idea and concept that online marketing has the largest potential than any other industry. Many businesses have now turned towards online marketing, and their respective substantial investment towards this further serves to raise awareness of the digitalization of our everyday lives. I believe It is crucial to utilize these marketing tools effectively, in other words take advantage of recently growing industries or brands. Relating back to the blog post, in one minute there are over 2 million people who use Google search, 6 million page views on facebook and 1.3 million videos viewed on youtube. With this many people going viral on the internet, I believe it is only right that with the right tools, marketers can be guaranteed success.