Heineken WALK-IN FRIDGE
Remember this commercial that launched a couple years back?
It shows a young woman giving her friends a tour of her apartment. The women shriek with joy by the sight of the walk-in closet; however, their cries of joy are quickly drowned out by the guys next door who have just entered a gigantic fridge stocked with cans of Heineken beer.Created in the Netherlands, this well executed commercial portrays Heineken beer as the fashion equivalent for men.
As a complement to this commercial, I thought it was brilliant when they came up with the low-costing yet effective walk-in fridge boxes that were placed on the streets of Amsterdam on garbage disposal day capturing the attention of many by this unusual sight!
