Cookies & Cream or Cookies & Cream?
Having just come back from grocery shopping, my attention was drawn to Luke’s Blog#4: Colors that speak because I found myself making a final decision on a product based merely on the colour of its packaging! So I was trying to decide on a which ice cream to buy, and after having eliminated seven or so promising choices through flavour, price, and quantity etc. I was left with one flavour but two different packages…
With a closer look at their labels, now I see that one’s Classic and the other is All Natural. At the time though, I saw the light blue packaging and instantly thought it was of lesser quality and would likely be low-fat/taste watery whereas the black+green had a sophisticated feel to it and would taste rich and creamy (even though the Rich & Creamy was written on the blue package and I actually read when making the decision, I didn’t believe it). In the end, I left with a tub of the All Natural ice cream and was very pleased with the product! I just found this interesting because I never noticed how the simple packaging of a product can generate such assumptions in a split seconds time and have the final say in the buying decision.