Fisher-price recalls, Blog 5

“Fisher-Price is recalling more than 10 million tricycles, toys and high chairs over safety concerns.” Apparently the items are being recalled due to proof of child injury. “In the recall of about seven million Fisher-Price Trikes and Tough Trikes toddler tricycles, the agency is aware of 10 reports of children being hurt. Six required medical attention.” This creates negative marketing and reduces brand quality in the eyes of consumers. It is necessary that fisher-price retains consumer views that their products are safe for their children, otherwise they will lose sales. There are other items being recalled by the company as well. Children, world wide, have obtained injury, and parents are undoubtedly upset. “Fisher-Price is also recalling more than one million Healthy Care, Easy Clean and Close to Me High Chairs, after 14 reports of problems. Seven children needed stitches, the commission said.” “So far the recalls leading to about 7 million Fisher-Price products is the largest for toys since Congress passed a law two years ago beefing up the product safety regulator’s powers.” There are many injuries that have even been described as “genital bleeding.” It will be interesting to see how Fisher Price attempts to bounce back from this incredulous error. They should really apologize and explain the issue publicly.

Source 1: http://www.cbc.ca/consumer/story/2010/09/30/fisher-price-recall.html#ixzz11PdRLvvc

Source 2: http://www.keenobservers.com/4568/fisher-price-recalls-2010-given-list-of-toys-for-kids-recalled-and-affected/