Mascara or Deathscara?

I don’t know about you, but when it comes to something as important as my eyes, I don’t just ignore extensive lists of horrible sounding ingredients in mascara that are supposed to work. In response to Jane Park’s blog post regarding the lies of mascara marketing and how the sold image and purchased results do not correlate, I would like to pose a comment further about mascara advertising. Why isn’t anyone advertising natural mascara, rather than pumping us with more broken promises that are enhanced with chemicals? Most advertising campaigns use fake eyelashes on their models anyways! (Falseeyelashes.com)

Do you know the effects of the chemicals such as parabens that reside in mascara bottles? Even if you don’t, read the list of ingredients on your mascara package one day, and you’ll be unpleasantly surprised that you cannot pronounce 80% of the words on the list.

There are SOME natural products available, however, as listed by TheGoodHuman.com. Yet, I have never seen such brands advertised. I had to go out of my way at my local drug store and ask a representative for their natural mascara collection only to find that they carried only one brand that I had never heard of before. I would like to see more alternatives introduced by popular companies using sustainability marketing, or other brands should expand their product marketing further. These natural brands have an opportunity, due to current natural health trends, to implement enhanced marketing practices, distribute their products with more marketing intermediaries and indulge in a growing target market. I think spending more on marketing is a risk some of these smaller, natural products should be willing to take, as they really do have a competitive advantage over most mascara brands.