Month: September 2012

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A One Stop Shop for Twitter, Facebook and Other Networking Sites?

SocialFollows is a new social media marketing and management tool based in Yaletown that went live a couple of weeks ago in mid September. Its main purpose is to manage multiple Twitter accounts by scheduling tweets, tracking groups of keywords, and letting users view analytics.

With the target market set for any regular person who has multiple accounts, Kyska (cofounder of SocialFollows) compares SocialFollows to HootSuite, a social media tool giant. SocialFollows aims to beat HootSuite in areas of its weakness, primarily being the “clean navigation” that SocialFollows prides itself in. Furthermore, SocialFollows differs from other competition sites by its UI-left to right- navigation page. In the future, SocialFollows plans to expand its abilities to posting and interacting with other social networks like Facebook, LinkedIn, and Google+.

Although tools like SocialFollows and HootSuite may be useful in keeping one’s posting schedule on track, is it really necessary? People like to go on Twitter or Facebook to chat, see what others are up to, and post about their daily activities, but how many are interested in analytics such as how much they had tweeted in the past week?

“The insights section of SocialFollows displays how much you’ve tweeted, among other stats.”

To read full article go to: http://www.straight.com/article-795481/vancouver/geek-speak-matthew-kyska-cofounder-socialfollows

To visit SocialFollows’ Twitter profile for more information: https://twitter.com/SocialFollows

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Business vs. Ethics

   India’s industry and business have grown immensely over the past few decades, and there is no shortage of benefits to do business with India. Low input costs, easy access to labor and a massive consumer base are just a few. However there is a rising question regarding the ethical means of India’s thriving business community. The thing is some people believe that corruption is necessary for growth. For example the 2G Scandal in India 2008 that granted telecommunication licenses on a first come first serve basis was unethical, but helped decrease mobile calls to two cents/ min. Also, there is corruption in India’s Government and uncovered scandals in sports that forces multinational managers to question India’s success in business at an ethical standpoint.

But why is the business ethics in India so different from, say, the West? Well, it goes back to their history of a society that treasures loyalty, friendship, clanship, and favors. As well, there is a famous Indian text Arthshastra, about using deception and brutality for a common good, which many businessmen think of as “their foundation of their strategic thought”.  Furthermore, there is a concept of Jugaad, basically meaning advancement through whatever means necessary.

In conclusion, India has been very successful in growth, though to the Western eyes may have been at an ethical cost, but the viewpoint and culture in India IS a lot different than the West. They have a different set of ethical rules, and a new equilibrium that will be hard to change. There are activists out there trying to bring the issue of ethics to the public eye and bring about reform. The situation is, to them it’s just the routine of business, but to us it is a problem of ethics.

 

Here is the link to the article if you would like further information : http://knowledge.wharton.upenn.edu/article.cfm?articleid=2897

 

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