Category Archives: Uncategorized

3, 2. 1, ACTION! Upon completion of the last part of the Marketing Plan Assignment, I feel like I’ve gained a variety of valuable knowledge and experience. Unlike other team projects I’ve encountered in the past, this one was not a typical run-of-the-mill in class presentation but a three part assignment ending with a creative 7 minute video creation. I enjoyed making a video to present our ideas instead of a presentation because it allowed me to be more creative, […]

The title of Toby Kwan’s blog post “It’s Black Friday Friday Friday” is very suiting to the current issue I find is most prominent in the Black Friday promotion commotion. Black Friday is no longer just a one day event, rather, in attempt to cash in on Black Friday sales, stores are now extending Black Friday to three, four, or even five days long. While Toby argues that Black Friday is “not so much an event as a product in […]

Each generation has different ways they absorb information to make decisions in their lives. Seniors nowadays aren’t the most internet savvy, however more and more are learning. Emma Livingston’s blog, “Do Seniors Process Information Differently?” mentions seniors “are less likely to make decisions based on factual analysis and research first,” and are more likely to respond to emotional factors. Thus, she proposes firms should do some research and appeal to the senior market using “enthusiastic lead users to act as […]

Negative associations are often found with energy drinks. Common words used to describe energy drinks include “unhealthy,” “unnatural,” “sugary,” and even “toxic.” As if energy drinks did not already have a bad rep, a dead mouse was found at the bottom of one man’s Monster Energy Drink can in Washington. He has filed a lawsuit and has the lab work to prove that the mouse was indeed there in the can before he had opened the drink. Monster refuses to […]

Sustainability is a growing social trend and it seems companies are trying harder than ever to give its brand a green makeover by creating biodegradable, renewable, and organic products. Consumers are feeling the ethical need to make a switch, however they are still unwilling to pay more and take on risks for the new environmentally friendly products. Are ethical claims from those companies really going to change the consumers mind?   According to a new study from Concordia University’s John […]

Coca Cola has always been diligent when it comes to the promotion of its globally known products. Vitamin Water, a popular healthy drink brand by Coca Cola was a part of a contest in which an English word is randomly paired with a French word on each bottles’ cap to collect and create funny sentences. This promotion, although creative, had a problematic issue which caused many loyal consumers to become upset and the public to question the organization’s ethical means. […]