Monthly Archives: September 2013

Sustainability is a growing social trend and it seems companies are trying harder than ever to give its brand a green makeover by creating biodegradable, renewable, and organic products. Consumers are feeling the ethical need to make a switch, however they are still unwilling to pay more and take on risks for the new environmentally friendly products. Are ethical claims from those companies really going to change the consumers mind?   According to a new study from Concordia University’s John […]

Coca Cola has always been diligent when it comes to the promotion of its globally known products. Vitamin Water, a popular healthy drink brand by Coca Cola was a part of a contest in which an English word is randomly paired with a French word on each bottles’ cap to collect and create funny sentences. This promotion, although creative, had a problematic issue which caused many loyal consumers to become upset and the public to question the organization’s ethical means. […]