Re: Sandra Pham’s Post “McDonald’s Canada’s social media platform aims to debunk myths”
In Sandra Pham’s blog post about McDonald’s newly launched site “Our Food. Your Questions,” a website that “aims to debunk popular myths about the company and its products by answering consumer inquiries directly,” she argues although McDonald’s could “stamp out false rumors by the masses” because information spreads so rapidly on the internet, it would be difficult to change consumers’ original impressions of the company due to the concept of brand positioning. McDonald’s is known for tasty, cheap and unhealthy fast […]
