Category Archives: Uncategorized

Comm299 taught me a lesson that I hear every day when I wake up to the song “The City” by Maurice. This lesson summarized in a phrase seems to have passed over most people, but it has definitely stuck with … Continue reading →

I feel like I’m constantly attempting to put into words how grateful I am to have my brother. Having someone that’s seven years older than me who has been through all the hoops and struggles of Business School, and then … Continue reading →

Amazon has a great point of difference. They offer free shipping with a guarantee of 48 hour delivery on every purchase if you join their annual $79 flat rate Prime shipping service. This bit of marketing genius is estimated to … Continue reading →

American Apparel is facing the threat of bankruptcy after they reported being $120.3 million in debt, with a $94 million loan from Lion Capital that is due January 2011. Companies face bankruptcy all the time; the thing that makes this … Continue reading →

SCVNGR has found the road to innovation and entrepreneurial success. SCVNGR is a start-up company that allows users to create and share scavenger hunts through a phone application. Companies and Universities can also create their own hunts and make them … Continue reading →

Going Green means Growing Green MEC seems to be riding the Green Wave in its latest expansion plans. The co-operative has recently asked for rezoning for a new eco-friendly store in North Vancouver. Local bike shops are panicked, but MEC … Continue reading →

Starbucks is taking a shot at rebranding themselves, with revamped locations that will now serve beer and wine. Will this brand renovation increase or decrease the profits of a corporation that reported $207.9 million of profits in the third quarter … Continue reading →

As mentioned in a previous post, social networking is essential to a company’s success. It is no longer a fad, but rather an essential business tool. But as much as virtual communication, including email, blogging, and twitter, can benefit a … Continue reading →

UPS is a brand that’s built on integrity and reliabilty. But what strategy drives this company? Universal Parcel Systems focuses their attention on supply chain strategy. It makes sense that a delivery company would be so concerned with how a … Continue reading →

SOCIAL NETWORKING. At first glance, it may seem like a useless tool. Some view Facebook and Twitter as silly sites that allow people to share pointless social information. However, I believe that social networking has moved beyond a fad, and … Continue reading →