Monthly Archives: September 2010
Hyundai’s CLEVER Marketing
Hyundai is introducing its flagship model, Equus, to the North American market. As always, Hyundai has set its price tag much lower than its competitions. Since they do not have reputation and quality like Lexus, competitive price and 10-year, 100,000-mile … Continue reading
Posted in Business
Leave a comment
General Motors and Saab. What could be an ethical issue?
In 2000, GM completely took over Saab as a subsidiary. In 2003, the all-new 9-3 was a success. It looked, felt, and sounded like a Saab. Everything went wrong in 2005 when GM tried to use Saab as a utility … Continue reading
Posted in Business
Leave a comment