In 2000, GM completely took over Saab as a subsidiary. In 2003, the all-new 9-3 was a success. It looked, felt, and sounded like a Saab. Everything went wrong in 2005 when GM tried to use Saab as a utility to increase sales. GM combined vehicles from its subsidiaries and added a Saab badge. Result? It was a total commercial failure. Then, GM met a steep hill and decided to loose some weight. GM sells Saab’s technology to a Chinese company. Totally legal. But no matter how urgent they were, they should have at least kept the pride of Saab. How can the Scandinavian passion be used in cars with no soul and passion?
After the all-new 9-3, none of the Saab technology resulted as a new Saab vehicle. GM knows better than anyone that Saab has its unique taste and there are lots of enthusiasts who are crazy for it. Simply, GM “used” Saab. Not illegal but ethically wrong. They have not only destroyed a passionate automobile company that has been around for 73 years but also made thousands and thousands of Saab lovers to despair. Do they care? No. Because they have all the Saab technology they need.
Joyrde. Web. 15 Sep 2010.
<http://joyrde.com/95887545?Redirect=Log>.
<http://en.wikipedia.org/wiki/File:Saab_9-7X_4.2i.jpg>.