RIM Seeks Forgiveness after BlackBerry Blackout
Oct 16th, 2011 by kevmason
RIM’s founder and co-CEO Mike Lazaridis sent out a video
apology about the BlackBerry Blackout on Thursday, stating that RIM has done its
best to fix the problem, and is working on making sure it doesn’t happen again.
With an audience of 70 million BlackBerry users, Larazridis only asks for the
consumer’s trust in the once reputable business. But for some, it’s going to be
difficult to go back to a company where for 4 days customers couldn’t receive emails, texts, or phone calls.
For years, RIM has been known for its’ reliability. After the recent blackout, many people have begun questioning if they are able to
maintain this reputation. After brand positioning itself as the most reliable
tech company, it was a shock to find that BlackBerry users lost all
communication for such a long period of time. This major technical glitch has
caused many people to switch from BlackBerry to Apple’s iPhone or Google’s
Android phones.
RIM will face huge draw backs throughout the year. It will
have to do some major changes in order to reclaim its’ title. With numerous
business people connected through the BlackBerry server, they’re going to have
to think of something creative to make sure they gain the trust back from
businesses.
Article: http://business.financialpost.com/2011/10/13/rim-seeks-forgiveness/