RIM’s Rebranding: Can you really bring back the dead?
Posted in Comm 296 - Marketing Posts on Feb 5th, 2013 No Comments »
Hey, did you hear about that new Blackberry Z10? Oh wait, that’s not really the big news… At its Blackberry 10 Launch, Thorsten Heins (CEO) shocked the world when he announced RIM’s new beginning as “Blackberry”. When the crowd simply expected the release of the latest smartphone, the company’s new slogan – “Re-designed. Re-engineered. Re-invented.” […]