In Response to Darren Zackus’s “Specialty Coffee at Tim Hortons!”
Nov 22nd, 2011 by kevmason
Tim Hortons’ new product line of lattes, cappucinos, and espressos seems to have come a little late. With the global expansion of Starbucks, Tim Hortons has had some major competition for a while. You would have thought they would have created new lattes, cappucinos, and espressos by now. They are in despirate need to catch up to the leading competition.
Source: CBC News
On a side note, the introduction of new lattes, cappucinos, and espressos is a huge benefit to the European market. For example, I have Spanish exchange students from Spain in my COMM 292 course. They constantly complain that there are no quick, small “coffee” shops. When I asked which specific coffee they were looking for, they were describing an espresso coffee. They would become very excited to know that Tim Hortons will be expanding to introduce signature Tim Hortons espresso.
However, everyone knows the Timmy’s quality isn’t the greatest. Their donuts have become more and more stale, their sandwiches are going old, and even their coffee is now being compared to a cheap version of McDonalds coffee. That’s right, McDonalds coffee! They may have expanded their industry, but in order to keep the quality, cheap Canadian Coffee Name, they have to continue the “quality” part of the bargain. Especially if the “Europeans” will become the new judges.