Google +: Expanding Social Media
Nov 24th, 2011 by kevmason

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Over the past few years, Google has made some rapid and revolutionary expansions. It’s no longer known as “just a search engine”. Google has become the most popular search engine, developed another high speed web browser (Google Chrome), introduced itselfe as one of the leading smart phone companies, and now it’s taking over the social media sector. But why in the world would it do that?
I was looking around for an external blog for this post, and I stubbled upon a short blog about how amazing Google+ is (see Blog Article link at bottom of page). So seeing there was another competitor in social media, trying to compete with Facebook, Twitter, etc, I had to check it out. Then I found these videos. They’re short, informational videos on Google+, and I have to say Google did an excellent job in developing this new innovation. From what it seems, it’s definitely up there to become one of the hottest social networking cites. It just needs some major advertising (like Apple usually does), and it has the potential to be the next Facebook or Twitter.
But judging Google’s record, it seems to be constantly ranking 2nd or 3rd. Another thing to note, is Google trying to expand too fast and too much? Should it expand to different markets like Microsoft? Or settle in a market niche as an search engine? Scrambling to try and expand to different industries could lead to it’s demise, but so far the company’s been doing pretty well. So long as Google continues with internet and software development, I think Google will remain one of the most successful IT companies. If it starts producing commercial products like a new “Google iPod”, it will lose sight of where it’s headed as an industry.
Leave a comment on your opinion.
Videos: http://www.google.com/+/learnmore/

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