Month: April 2013

My blog post below discusses my opinion of Darren Zakus’s blog post on 3D product advertisements in movie theaters.

Zakus’s post outlines how 3D commercials for commercial products in movie theaters (such as Cover Girl and the Blackberry Z10) are an overall inefficient use of financial funds – even remarking how half the theater usually doesn’t pay attention to the pre-screening advertisements anyhow. And to his point, I agree. For a theater, it seems a little outrageous to spend the extra money to have a 3D commercial that doesn’t have any more marketing effect than a regular commercial.

However, 3D commercials for these products may be more effective to consumers with changing technology. 3D televisions are becoming a more popular trend. Similar to the progression of standard definition to high definition televisions, I can see the quality of televisions changing in the near future as more people purchase 3D televisions. Once more people have 3D TV’s, it may be more beneficial for these companies to produce 3D commercials to broadcast on the television networks to catch the consumer’s attention. As more companies produce these 3D commercials, it may become a norm for TV commercials to all be in 3D; similar to how we expect our HD television programs to be followed with HD advertisements; a standard definition advertisement has a lower-quality appeal in comparison. It’s certainly something to think about with a new and changing technology.

Wow, this term went by so quickly! I honestly had a wonderful experience with this class and thoroughly enjoyed the course! Tamar makes the class engaging and enjoyable. I was consistently excited to come to class. This was definitely one of the best Commerce courses I have taken thus far!

Alright, let’s talk assignments:

Overall I thought the projects were a great way to apply what we were learning in class towards a bigger aspect of marketing. Personally, I found the reports to be the most effective. Our team was able to work well as a group to develop all the information we needed, and organized the report in a way that presented our vision in a clear manner. But the video project was another story. We had so much information, we found that we were cutting out all the important details that could have been added to enhance our report – our company had a lot of issues we found were crucial to its current situation. Not only that, but every minute of video was filled with hours of editing, script, and preparation in order to make it happen. So not only did we want to include more information, but we found we were overwhelmed by the amount of work that was necessary in order to complete the project.

In retrospect, the video was an engaging way for us to integrate our content and creative skills, and was rewarding after the fact. The next time I’m presented with a video project, I will be sure to start all of this preparation extremely early with the team so we can be more effective with our time management.

Overall, COMM 296 was a fantastic experience for me. As sad as I am to say that I will not be doing a marketing specialization (I’m enrolled as a Business and Computer Science student, BUCS) this course has helped me flourish my creative side, and encouraged me to continue educating myself on such a fascinating topic! It was above and beyond anything I could have expected, and I truly believe that Tamar was a major attribute/influence on the success of this course! If there is one course I would recommend to someone interested in business, this would be the course to take!

Congrats again Tamar on your promotion to a full-time instructor, and I wish you all the best!