Response to Zakus’s 3D Advertisements Blog Post
Apr 7th, 2013 by kevmason
My blog post below discusses my opinion of Darren Zakus’s blog post on 3D product advertisements in movie theaters.
Zakus’s post outlines how 3D commercials for commercial products in movie theaters (such as Cover Girl and the Blackberry Z10) are an overall inefficient use of financial funds – even remarking how half the theater usually doesn’t pay attention to the pre-screening advertisements anyhow. And to his point, I agree. For a theater, it seems a little outrageous to spend the extra money to have a 3D commercial that doesn’t have any more marketing effect than a regular commercial.
However, 3D commercials for these products may be more effective to consumers with changing technology. 3D televisions are becoming a more popular trend. Similar to the progression of standard definition to high definition televisions, I can see the quality of televisions changing in the near future as more people purchase 3D televisions. Once more people have 3D TV’s, it may be more beneficial for these companies to produce 3D commercials to broadcast on the television networks to catch the consumer’s attention. As more companies produce these 3D commercials, it may become a norm for TV commercials to all be in 3D; similar to how we expect our HD television programs to be followed with HD advertisements; a standard definition advertisement has a lower-quality appeal in comparison. It’s certainly something to think about with a new and changing technology.
Source: http://www.futureshop.ca/Projects/ResearchCentre/rc8753/header_en.jpg